Founded by Hannah McCabe, a rider, dressage judge, and partner at CoCo Communications, Dark Horse Communications emerged in 2023 as an integrated marketing and communications agency dedicated solely to the equestrian industry. It provides the personal and agile approach of a boutique agency while harnessing decades of global agency expertise, fuelled by a lifelong passion for all things equestrian. With its collective talent, the agency is reshaping the way athletes and equestrian brands connect with their audience, from PR and influencer relations to social media and events and everything in between.

Dark Horse Communications has been appointed to handle the PR for the UAE's Dressage and Show Jumping teams during the 19th Asian Games in Hangzhou, China by the UAE Equestrian & Racing Federation.