Wonky fruit-infused sparkling water brand DASH Water has appointed The PHA Group, to support a series of exciting new product launches. On a mission to do more for people and the planet, the sparkling drinks brand infuses spring water with ‘wonky’, veg, which others say no to, to create great tasting, healthy drinks while raising awareness of food waste. DASH recognises that most consumers are concerned about the high percentage of sugar in soft drinks, while more are making efforts to be eco-conscious. DASH’s fruit-infused water range is produced in a fully recyclable can with its Carbon Footprint label visible, and uses only real ingredients with no calories, sugar or sweeteners.

The PHA Group has been appointed by DASH to support the launch of upcoming new products, with activity including amplifying the brand’s planned creative campaign and ongoing consumer & trade media relations that drive brand fame and highlight DASH as leader in the UK seltzer market.