Sportsman David Beckham has announced the launch of his latest fragrance; RESPECT. Designed as an expression of a modern gentleman, RESPECT opens with notes of grapefruit, watermelon and fiery pink pepper, while the heart has a fusion of basil and lavender with cardamom, and finishes with vetiver, patchouli and moss.

The vetiver featured in the cologne is responsibly sourced from Haiti and is certified as environmentally-friendly. David Beckham’s fragrance house supports Haitian producers to develop eco-production methods that preserve the unique quality of this precious ingredient while empowering the local community and improving living standards.

The fragrance will launch in September with an advertising campaign starring David Beckham and captured by Director, Karim Huu Do.