FASHION | CAMPAIGNS / COLLABORATIONS
De Beers Jewellers unveils Lupita Nyong’o as first Global Brand Ambassador
Date Posted: Tuesday 25th October 2022
Jewellery brand De Beers Jewellers has announced Lupita Nyong’o as its first Global Brand Ambassador. The Academy Award-winning actor stars in the brand's new campaign, ‘De Beers: Where It Begins’, embodying the confidence, magnetism and radiance unleashed by its natural diamonds. A force for positive change, Lupita Nyong’o will also support the #BuildingForever commitment, which aims to advance women and girls in the countries where the brand's diamonds are discovered.