British retailer Debenhams is launching its first brand campaign, since its acquisition by the boohoo Group earlier this year. The £2m nationwide, integrated multi-media campaign is an important step in the relaunch of the brand, supporting the company’s shift into a digital-first department store, as well as the rebrand from Debenhams to Debenhams.com.

The campaign begins with a 30-second TV ad on 25 June 2021, entitled Debenhams Delivery showcasing the extensive range of Fashion, Beauty and Home products available to purchase at Debenhams.com - from the latest in Fashion for the whole family to stylish homeware essentials and big-name Beauty brands – all delivered directly to your door.

The retailer’s strong multi-brand offering in-house brands: Principles, Red Herring, Maine New England and Mantaray, as well as the continued partnerships with high street names such as Dorothy Perkins, Burton, Wallis, Coast, Oasis, and Warehouse. Also featured are new additions from Karen Millen, Boohoo, Nasty Gal, and Misspap.