The Ordinary is a new brand from beauty umbrella DECIEM that specialises in a collection of treatments offering effective clinical technologies positioned to raise pricing and communication integrity in skincare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. 

Products in the collection include: 100% Organic Cold-Pressed Rose Hip Seed Oil (£9), Vitamin C Suspension 23% + HA Spheres 2% (£4.90), Hyaluronic Acid 2% + B5 (£5.90), Matrixyl 10% + HA (£9), Alpha Arbutin 2% + HA (£7), Advanced Retinoid 2% (£8), Niacinamide 10% + Zinc 1% (£5) and Buffet (Lactic Acid, HA) (£5.50-£5.80). 

The Ordinary will be available at ordinaries.com and victoriahealth.com from September.

Contact

The Ordinary in 'beauty, fragrance, grooming & health'