Decoded founder Kathryn Parsons has been announced as the new face of Amanda Wakeley for AW16. The Amanda Wakeley concept of Lifestyle Luxury is depicted through a series of images of Kathryn across a global advertising campaign. Shot by Emma Tempest and styled by Cathy Kasterine these visuals convey the essence of the Wakeley Woman.

Through her company Decoded, Kathryn has made it her mission to demystify technology once and for all. She has revolutionised the approach to code and the role of women within the tech world, and has campaigned for the Government to include coding in the National Curriculum. 

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Amanda Wakeley in 'fashion & accessories'