Footwear retailer Deichmann has announced that Rita Ora will be its new brand ambassador and the face of its AW19 collection. Each style within the collection represents an attitude or a feeling such as freedom, creativity, curiosity, fearlessness or power and was designed to inspire people to reflect their individuality through their personal style. The latest fashion trends have inspired the collection, from chunky trainers with neon detailing in bright yellow and leopard print to ankle boots, lace-up boots and androgynous shoes with rock star studs and buckles.

The Rita Ora for Deichmann collection consists of 40 styles and will be available in stores and at deichmann.com from 28 August with prices ranging from £24.99 to £49.99.