Shoe retailer Deichmann has announced the winner of its 2015 Deichmann Fashion Blogger Prize. Natasha Ngan from Girl in the Lens has been awarded the £20,000 prize, and has also received a contract to become Deichmann’s guest blogger for the year. Her first post will go live on Deichmann’s Trend Blog on 21 October. The £20,000 award has the highest prize value of any of the blogger award schemes in existence, and is designed to be an equivalent to the big literary awards, recognising bloggers on a par with our modern-day authors and story-tellers. 2015 marked the second year of the Deichmann Fashion Blogger Prize, in which Britain’s top fashion bloggers were asked to enter by posting a review of the brand’s new collaboration collection, designed by fellow international fashion blogger, Hanneli Mustaparta, on the day it launched. The entries were judged in a three-stage process by a panel that included last year’s winner, Carrie Harwood of international fashion blog Wish Wish Wish and fashion photographer David Ross.

Contact

Deichmann in 'fashion & accessories'
Girl in the Lens in 'blogs & YouTube channels'