Sustainable premium denim brand DL1961 has appointed Zahra Ahmed as its next CEO. As the next generation, Zahra is dedicated to building a brand that is a global leader in denim innovation, focusing on sustainability through experiential retail. Zahra was previously VP of Marketing and E-Commerce, where she managed the DL1961 E-Commerce platforms in addition to overseeing the company's marketing strategy.

Zahra says, “The core principles of DL have always been centered around technology, resulting in a product that is made mindfully. For me, sustainability is a journey powered by innovation and through the DL platform, we have an opportunity to inform consumers on how to make conscious choices.”