Women's denim brand ONLY has announced a collaboration with fashion e-tailer Zalando to launch a new comprehensive footwear collection, including a variety of sporty, trendy, denim and party styles. The range, launching in September, will comprise boots, sneakers, heels, lace shoes and slippers in both leather look and real leather. The 20-strong range will be available in a number of different colour-ways at an expected price point ranging from €29.95 to €119.95. ONLY shoes are launched in selected ONLY stores, at ONLY.com and at Zalando.com. Initially, the focus will be on the German market, with the objective to establish commercial partnerships with shoe retailers and expand within the existing distribution network. To ensure an efficient distribution, ONLY’s digital B2B sales platform will play a key role.

Contact

Zalando in 'in-house PR'