Grapevine PR has been appointed to manage the communications strategy and media outreach for premium British denim label Ruby London. The brand has announced a partnership with BHS, launching Denim concessions in a number of key locations, as part of the new look brand offering and innovative retail concept.  Stocking the newly launched Ruby London Essentials range, the concessions will be unveiled in February, stocking the SS16 collection. Founded in 2006 by Kate Eccles, Ruby London offers women access to premium denim at attainable prices, with a spectrum of styles and cuts that flatter and complement a variety of body shapes. As part of the partnership with BHS, Ruby London denim experts will be available in-store, to advise on best styles to suit, along with offering tips and hints on making informed denim decisions and after care advice.  The range will also offer additional new concept jersey pieces. Ruby London styles range from £40 to £120.  Along with the Ruby London Essentials range available at BHS, Ruby London will continue to design and develop its Premium range, along with jersey separates, sold via other retail partners or through the website. Celebrity fans of the brand include DJ/Presenter Jo Whiley and actress Lindsey Lohan.

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Ruby London in 'fashion & accessories'