The Chosen Club is a new innovative design platform founded by stylist and interior design writer Suzi Boyle that will launch in 2016. Suzi began to articulate what her ideal shoppable inspiration site would look like and created this luxurious private domain where everything was chosen specifically for the individual user. The site will unveil exclusive moodboard technology that will allow the user to envisage their dream home with more clarity than ever before. Prior to its launch, the brand has unveiled its Pop-Up Preview Shop, going live on 1 August, which will offer a small sample of the platform. Based upon research showing that 1/3 of homeware purchases are led by emotion, The Chosen Club preview will feature seven curated moods: calm, happy, purity, grace, renewal, vitality and masculinity. Showcasing a small collection of products, alongside lifestyle research, it is the antithesis of large multi-brand marketplaces which stocks 1000s of products and offer minimal curation or guidance. The Chosen Club is in business to eliminate all the excess product and time wasting and will premier to VIPs only, after the preview, in January 2016, before becoming available to the public in March. Suzi is available for interviews, feature commissions, blog collaborations and bespoke brand collaborations. 

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The Chosen Club in 'homes, interiors & lifestyle'