Clothing brand Desigual has launched a new lifestyle magazine for customers which will be presented at the brand’s travel retail locations. The publication places the brand's latest collections and styles within entertaining editorial content that is fun, colourful and engaging. The first edition for summer 2017, called Travel Edition, comprises a range of features, guides, ‘how-tos’ and interviews, with a focus on inspiring women to make informed fashion choices. Travel Edition will primarily be offered as an extra component to a purchase to enhance the shopping experience, but also serves as a training tool for sales staff on the shop floor to help illustrate potential looks and outfits for female shoppers.

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Desigual in 'fashion & accessories'