Date Posted: Wednesday 3rd August 2022
Desigual has unveiled singer-songwriter Nathy Peluso as the new face of the brand. Distinguished for her theatrical personality on stage, and her fusion of hip hop, soul and world music, Peluso’s popularity expanded rapidly over the last few years and the stylish Argentinean singer has gained a huge social media following. For the campaign, Desigual has chosen 100% black and white imagery, an unprecedented move for the brand, in an effort to strip down to the bare essentials and showcase the collections in a new light.