Diageo, a global leader in beverage alcohol, has announced the appointment of Leila Fataar as Head of Culture and Entertainment Europe - a newly created role and division focused on entrenching and embedding Diageo’s premium brands into music, film, fashion, food, drink, sport, art and design cultures across Europe. Leila has over 20 years of experience in the creative communications industry. Her two major roles have been Global PR and Social Director for adidas Originals, responsible for all earned media and owned social platforms in terms of strategy, activation and content. She was also Managing and Creative Director of the London boutique fashion and lifestyle agency which she founded in 2002, Spin Agency. Leila will be based at Diageo’s headquarters in London.  

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Diageo GB in 'food & drink products'