Date Posted: Wednesday 27th May 2020
It has been widely reported that Diane von Furstenberg's UK business DVF Studio has gone into administration and as a result has announced the permanent closure of its flagship store on Bruton Street, Mayfair. In a letter to UK customers, von Furstenberg cited the pressure that the coronavirus lockdown had taken on the business.
The brand will now focus on its wholesale business in the UK and its website.
In a statement, DVF Studio's Finance Director Andrew Stokoe said: "DVF is resetting its business model and that, unfortunately, has resulted in a decision to close our store in Mayfair, London. We are continuing to invest in e-commerce and the DVF.com platform and remain committed to support our loyal customers in addition to our global network of franchise partners and wholesale accounts."
Read more via theindustry.fashion.
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