DIARY directory recently caught up with PR professional and fashion blogger Cameron Tewson from FrontRowEdit, which was born in the Summer of 2012 and combines Cameron's love of both fashion and writing. Cameron edits runway shows from both the front row and backstage internationally and has been previously named one of the top fashion blogs in the world. Cameron has previously worked with exclusive RTW fashion and Couture houses across the globe. Most recently, Cameron has been guest lecturing at various universities across the UK & America on the importance of Digital Media and Fashion influencers.

"It’s my general love and vision of fashion, beauty & lifestyle; it is an easy and readable site for those who follow and can feel apart of the action from afar."

Listed in DIARY directory in the digital influencers subsection, along with 1000+ categorised influencers for PRs to work with, Cameron provides insight on blogger strategy, media packs and how the industry is approached from a blogger and PR perspective. 

Who are your core readers? 

82% female and 18% male. They are aged 19-33 and reside in the UK, Scandinavia and America and excitingly branching out as far as the Middle East, and of course, they hold key interests in fashion trend reports.

What makes FrontRowEdit different? 

When launching frontrowedit.co.uk the purpose was for it to never be about me or what I am wearing in daily posts. It’s my general love and vision of fashion, beauty & lifestyle; it is an easy and readable site for those who follow and can feel apart of the action from afar.

As well as blogging, you've an impressive professional CV both in the UK & US and experience bloggers both in-house and in your spare time with FrontRowEdit - how does it differ?

It’s great to be on both sides of the coin with the brands I work with. I feel that as a blogger I can bring more to the table when discussing blogger and brand strategy with the labels I have worked with.

How important is social media to your blog? What platforms drive the most traffic?

Social media is important, it’s a key relationship builder between my reader and me. It is customizable and is a key driver of traffic towards frontrowedit.co.uk and in particular, Instagram and Twitter have been the most important for that.

What advice/ top tips would you give PRs looking to promote their clients through your blog?

Anything has to be mutually beneficial for both the blogger and the brand because I work with brands that resonate with myself and my audience, otherwise the relationship isn’t as natural and it I guess it makes my audience feel the space/post has been paid for.

Do you have any professional help for your blog – photography / representation agency / SEO advice?

I have a dedicated web team and a newly recruited beauty editor, Louisa Day, who supports and works on the site as well. FrontRowEdit is driven by an SEO strategy and social engagement as well as great industry contacts to support along the way. Each post I work with brands on, I ensure both the brand and myself have an equal partnership in what we are creating and ensure both are more than happy.

Blogging can - to an extent - be seen as a numbers game, however we believe that numbers don't always measure up to engagement. What does success mean to you and how do you measure it?

Some brands believe numbers are everything. When looking at a blogger strategy for any brand I firstly take into consideration how unique the blog is, and how natural the content is; as well as how people like and react to the influencer across social media channels.

Are you forthcoming sharing your rate card / do you have a rate card – formal or otherwise? Can you tell us an example of a cost?

Of course. Media packs are presented to any brands or PR’s wishing to work with frontrowedit.co.uk. This includes a case study, media rates and areas for work and opportunity to work together.

Biggest lessons learnt while working/blogging in the industry?

Well… too many things, but the advice I give is hard work pays off. It was not, and is not easy, but in the blogger world and professionally the more you put in the more you get out of it. Enjoy it and don’t be afraid!
 

Where do you see blogging in five years time?

It’s funny because we all consume content, and turn to blogs for a second, if not first opinion, therefore bloggers have become actual opinion influencers. In regards to the next five years, time can only tell what will happen.

Contact

FrontRowEdit in 'digital influencers'