Diesel has launched a new omni-channel operating model, designed to upgrade the company's digital retail operations while offering its global customers an entirely seamless experience. MOON will use advanced technology to offer a 360-degree system; it will increase users' shopping experience by having all of Diesel's current global stock in one place. The aim is to make shopping frictionless, with increased service levels, easy returns in-store, same-day pick-up in all stores, same-day delivery in key cities and a pre-ordering option. 

The company has said that the escalation of COVID-19 has changed consumer behaviour patterns and highlighted a need for an omni-channel experience. 

In a statement, Diesel said: "The company believes not in digitizing the practice of retail. Rather, it fosters retailing in a digital world, where the customer is always at the center of the experience, no matter where they are shopping or engaging with the brand."