Digital consultancy founders, Charlotte Vida Stow of Under The Influence Agency and Geo West of Happy Cat Agency, have revealed that they are launching a moral code in order to take an active and progressive role within the industry’s practices, called prism – Pledge of Responsibility In Social Media, encouraging those likeminded in the industry to commit to the code, in absence of any formal or regulatory body. The pledge is a written moral code encompassing key areas such as Protection, Inclusivity and Sustainability. 

Geo commented: “Our dream is for brands, agencies and creators to display their prism badge proudly on their channels to show their solidarity and commitment to making this industry a safer, more inclusive space.”

Sign-up at here.