UP Public Relations has been appointed to handle the publicity for new digital-first wallpaper brand Dado. Providing inspirational content at the fingertips of consumers, Dado is a digital-first offering, sharing new collections via a web-based lifestyle magazine filled with stunning imagery, engaging articles and style tips focused on the work and lives of its talented collaborators. Featuring seasonal wallpaper collections, designed in collaboration with talented creatives plucked from the fields of fashion, fine art and printmaking, Dado’s inaugural collaborations include block printed fashion brand Daydress, printmaker Jo de Pear and artist Matthew Burrows, as well as an in-house collection by Dado Atelier.