Digital influencer Negin Mirsalehi has announced the launch of her haircare brand Gisou (meaning hair in Persian) in the UK. The brand is a honey-infused hair blend from which the hero Hair Oil was created. The honey used is from the bees on the Mirsalehi Bee Garden – it contains a blend of minerals and vitamins, amino acids and antioxidants to nourish, moisturise, repair and restore dry or damaged locks.

Other products include, Hair Mask, Hair Perfume, Shampoo & Conditioner, Primer and Wave Spray - suitable for all hair types and textures 

The Hero Honey Infused Hair Oil is now available exclusively at Selfridges, priced at £69, 100ml.