Social Disruption has announced its launch. Created in 2020 by Shannon Walker, Social Disruption is a digital PR and brand storytelling consultancy focusing on supporting brands to develop strategies and campaigns, which considers people and purpose first. has culturally rich narratives and drives positive societal impact. 

In addition, Social Disruption aims to add value to in-house communication departments lacking in diversity, to offer a fresh perspective and support on inclusive campaigns and messages. Having led digital communications for luxury retailer Liberty London and prestige fragrance brands such as Jimmy Choo, Elie Saab and Cartier, clients will be offered Shannon’s multi-disciplined expertise in integrated 360 digital PR strategies which encompasses brand community building, Influencer engagement and partnerships, campaign management and content marketing.