Digital retailer Very, which is operated by The Very Group, has launched virtual make-up try-on features that use augmented reality to allow customers to discover and choose products that best match their needs. Using ModiFace technology, customers shopping on Very’s app can virtually try on 24 lip products by L'Oréal Paris, Maybelline and NYX. Working with Modiface, the retailer plans to expand the use of augmented reality across more make-up, hair colour and nail products, to create a more immersive beauty shopping experience. On Very’s mobile website, beauty customers can use Benefit Brow Try-on technology to experiment with different eyebrow styles, shades and shapes, and receive recommendations on the products required to create those looks.