Fabric PR has been appointed to handle the pan-European communications for digital wholesale platform JOOR. With over 12,900 brands including Saint Laurent, Balenciaga and Valentino, as well as 340,000 fashion retailers across 144 countries, JOOR is the leading platform for virtual showrooms. As well as providing the tools for brands and buyers to connect, collaborate and transact from anywhere in the world, JOOR also provides JOOR Passport, a centralised digital destination where buyers from across the globe can explore and shop the industry’s leading fashion weeks and global trade shows.