Dior has announced that it is launching a series of international pop-up stores to introduce its new Dior Vibe fashion line and limited edition Dior x Technogym series of home wellness products. The pop-up will launch in London and international cities including Shanghai, Beijing, Hong Kong, Seoul, Taipei, Bangkok, Seoul, New York, Beverly Hills, Milan and Tokyo.

The collaboration with Technogym consists of three fitness devices: a connected treadmill, a multifunctional workout bench and an exercise ball. The collaboration reflects a mutual commitment to inspire a lifestyle that combines physical exercise and style, motivating people to live a happier and healthier life.