Mondoir, a company that operates at the intersection of technology and art, has announced the launch of its new platform, Directory.art. The platform aims to facilitate connections between participants in the art industry in a novel way, reducing the current friction-filled environment that often hinders more people from getting and staying involved. While not a marketplace, the platform focuses on solving a big challenge for artists: discovery, and separates itself from others by providing tangible value for its users. The Directory.art team, through its first strategic partnership with the .ART domain registry was able to offer the community free .ART domain names on day one. Furthermore, the team reviews strategic partnership proposals continuously to ensure they are both high-fidelity value propositions for the community and meet the ethics guidelines.

Atteline has been appointed to handle the press and influencer relations for the platform.