PHA Media has been appointed by global homeware brand DKB Household to launch its new range of kitchen knives; the Zyliss Control knife collection. PHA has been tasked with supporting the launch of the products into new retailers, raising awareness of the Zyliss brand, and educating consumers on the unique features of the new range of knives. The four-month project will include a ‘knife skills’ masterclass event hosted by a celebrity chef, media and celebrity gifting activity, feature placement and product reviews, and a proactive press office. 

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DKB Household in 'homes, interiors & lifestyle'