Essence PR has been appointed to handle the PR for doctor-led health and weight loss app Roczen. Roczen is a new doctor-led, digital specialist lifestyle management programme that delivers a new and innovative approach to private healthcare. Bridging the gap between the clinical professionalism of medicine and personal engagement of health, Roczen helps members make better overall weight management choices with the primary aim of reversing type 2 diabetes and managing weight loss by improving their metabolic health. Roczen medical doctors are also available to provide exclusive commentary and media interviews.