Date Posted: Friday 29th March 2019
Dove has announced its partnership with Getty Images, Girlgaze and women around the world to create Project #ShowUs. The project is a stock photo library created by women and non-binary individuals to break beauty stereotypes by showing women as they are.
Project #ShowUs as been created in partnership with Getty Images, one of the world’s leading creators and distributors of imagery and Girlgaze, a network of 200,000 female-identifying and non-binary creatives from all around the world. The library of images is available for use by media and advertisers as Dove calls upon creative and media professionals to join them in redefining how women are represented in the images we see around us every single day; celebrating a more diverse and inclusive portrayal of beauty and supporting the confidence of women around the globe by showing them as they want to be seen.