Dr. Martens has appointed Kingdom Collective as its retained cultural communications agency to lead on strategy, talent management, and engaging cultural communities through activation and earned PR. This comes off the back of a successful three-year partnership delivering impactful music and culture campaigns for the brand, including the recent ‘Tough As You’ mentorship initiative and summer-long festival programme, ‘All Access Summer’. Alongside content creation, Kingdom Collective’s scope will include working with Dr. Martens to deliver a longer-term earned comms and talent strategy to help elevate the brand’s core values of rebellious self-expression through music and culture.