British brand Dr. Martens has announced Darren McKoy as its new Global Creative Director.

Darren believes in putting the history and heritage of Dr. Martnes first, “We’ll continue to innovate and tell the brand story through the way we create, the processes we adopt and the way we interact with our wearers. But we’ll always pay homage and respect to the heritage and history of the brand. Taking on this new role has been quite a seamless transition because we have such talented designers and creatives. My responsibility, and it’s a massive responsibility, is to continue the custodian mindset that has got us to where we are today. It’s truly an honour to be in this position and be surrounded by like-minded people who have a personal connection to Docs”