The winners of the Drapers Digital Awards 2016 have been announced during a black-tie awards ceremony at the Grosvenor Hotel on Park Lane in London. Celebrating the wealth of talent, innovation and ecommerce achievements made within the fashion retailing sector this year, winners included:

Best Tech Start-Up - ReChannel
Best Customer Experience - John Lewis, Smartphone Apps - Digital Loyalty Cards & Receipts
Best Use of Social Media - Shop Direct, Very.co.uk 2015 Facebook Campaign
Best Multichannel Retailer - Under £25m Turnover - Wolf & Badger
Best Multichannel Retailer - £25m-£200m Turnover - Childrensalon
Best Pure-play Etailer - Under £50m Turnover - SECRETSALES.com
Best Digital Campaign - N Brown Group
Best Use of Mobile/Best App - John Lewis
Best Digital Team - Shop Direct
Best Use of Innovation - Bravissimo, Launch of Video Chat
Best Use of Content - New Look
Best Multichannel Retailer - Over £200m Turnover - John Lewis
Best Pure-play Etailer - Over £50m Turnover - Missguided
Best Digital Leader - Jonathan Wall, group ecommerce director, Shop Direct
Consumer Choice Award - Amazon
Overall Award for Excellence - John Lewis 

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Drapers Digital Awards in 'awards'