The winners for the Drapers Digital Awards 2020 have been announced. This year's winners include:

Best App
Winner: Matalan
Best Customer Engagement and Retention Strategy
Winner: Missguided
Best Digital Innovation
Winner: Unmade x New Balance
Best Digital Personalisation
Winner: Stitch Fix
Best Digital Retailer
Winner: Sweaty Betty
Best New Online Business
Winner: My Wardrobe HQ
Best Use of a Small Budget
Winner: Gandys
Best Use of AI
Winner: N Brown Group
Best Use of Content
Winner: The Very Group
Best Use of Digital Marketing
Winner: Sweaty Betty
Best Use of Social Media
Winner: The Very Group (Michelle Keegan x Adidas)
Best Website Design
Winner: Dancing Leopard
Digital Rising Star
Winner: Prema Chablani, Snag Tights
Digital Team of the Year
Winner: Matalan