Luxury styling mobile game DREST has announced that Lisa Bridgett has decided to step down as Chief Executive Officer (CEO) for personal reasons. Lucy Yeomans, DREST’s Founder and Co-Chair will resume her duties as CEO during the transition period while she and Board Co-Chair Graham Edwards work with an executive search firm to recruit a new permanent CEO.

Lisa Bridgett joined DREST in 2019 as Chief Marketing Officer before moving into the Chief Operating Officer role and eventually CEO in February 2022. During this time, DREST established its luxury game player base and positioning in the marketplace, raising an additional £15 million that will enable its evolution across gaming, media, data and ecommerce, as the company prepares for the global roll-out in 2024 of DREST version two.

Founder and Co-Chair Lucy Yeomans moved from the CEO role in 2022 to focus on DREST’s strategic product, partnerships, brand and creative development. Yeomans is a leading expert in content strategy and creation for the luxury fashion, beauty and lifestyle industries. Prior to DREST, she was Global Content Director for NET-A-PORTER and Editor-in-Chief of Harper’s Bazaar UK for 12 years.