Date Posted: Wednesday 29th September 2021
Fluorescent PR has been appointed to handle the UK PR & influencer outreach for the haircare styling collection and tool brand, Drybar. Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine’s Boom Brands of 2013, Drybar salons and products are based on the simple concept of focusing on one thing and being the best at it: Blow-dries. The idea was a natural one for Alli Webb, a longtime professional stylist, who constantly found herself overpaying for blow-dries at traditional salons.