Date Posted: Monday 27th June 2022
Dune London has announced the launch of its debut kids’ footwear collection, landing online on 1 July. Dune London Kids will launch as a 22-piece girls' range inspired by the premium design ethos of the adult collection, focusing on ready-to-run trainers, cool-for-school shoes, and miniature versions of best-selling styles.
The back-to-school range features miniature trend-led snaffle loafers, ribbon lace brogues, quilted ballerinas, and patent slip-on, which deliver both style and comfort. Recognisable staples from the ladies’ collections are reinvented for little feet. Gold glitter star motif trainers Elliza, chunky tread Chelsea boots Peppa and 90’s inspired snaffle loafers Grayce all have adult-size equivalents to create the perfect mini-me opportunity.
Founder and chairman Daniel Rubin said: “Introducing a Dune London kids range is something we have been mulling over for some time. Doing a “mini me” version of some of our iconic casuals and boots made so much sense. It has taken quite a few attempts to get the range just right. Now I think we have cracked it. We have created a range that is special and different. I am really excited by the launch and am sure this is going to be a key element of our Dune London range going forward.”
Launching initially with a size range for girls: 9-13 UK 1-2 (with selected back-to-school styles extended to UK 3-4), the debut collection will be available to purchase via dunelondon.com and at selected partners including Next, John Lewis, HOF, Very and M&S. Prices range from £45 to £75.
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