British sports brand Dunlop has announced its global relaunch and appointed sports and fitness communications agency, Promote PR to handle its press and publicity. Following the acquisition of Dunlop from Sports Direct by Sumitomo Rubber Industries (SRI) last year, Promote PR will support the brand's PR campaigns and content to promote both new Dunlop products and a series of partnerships. 

Jamie Douglas, International Marketing Director at Dunlop comments, 'It was clear on first meeting Promote that they not only have exceptional pedigree in sport, but they also understood the key challenges we face in relaunching an iconic brand internationally. With their expertise and guidance, we are confident that we will communicate a strong brand proposition in the global exposure we secure for our new products and partnerships.'
 

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