East of Eden has been appointed to handle the PR for new app OOOOO and US Hard Seltzer brand Take Five. OOOOO is a consumer platform, devised by the team behind TikTok and Wish.com, that introduces a revolutionary way of shopping and provides a solution to the crisis facing the retail industry. The concept is called live-streaming video commerce, which is currently a big trend in China. 

Take Five Hard Seltzer is a health-conscious drink which is low in calories and of low alcohol content. It is due to launch in the UK later this year.