Fashion, charity and lifestyle agency, EastofEden has announced its rebrand alongside its merge with its sister agency Eden Lifestyle. The merge is being marked with a new logo, website, streamlined social media account, and three new account wins. 

EastofEden will continue to offer PR, brand experience activations, digital campaign solutions, events management and celebrity booking for the whole client roster. 

The agency has also announced three new client wins:

• Official United States Polo Association brand US Polo Assn. The fashion brand offers apparel, accessories, footwear, travel and home goods for men, women, and children. The agency will be responsible for the menswear launch into the UK market. 
• Shift.MS, a social network for people with multiple sclerosis. The charity supports recently diagnosed people across the world as they make sense of MS. 
• Non-governmental organisation Football for Peace. The company is a diplomatic sports movement designed to create understanding and unite the world via the game. The vision is that every country in the world uses football diplomacy to help bring about peace and more diplomatic societies. 

Send me the free DIARY daily of industry updates