Radiator Communications has extended its remit with Eastpak and will now be handling the brand's new international PR, social & marketing project, promoting a new range of luggage across Europe. Eastpak is a backpack brand, that has specialised in making bags since 1952. The range includes backpacks, shoulder bags & travel gear & accessories. The agency won the business after creating a proposal focused on young European entrepreneurs & the Eastpak Core Series Ambassador Project will support and celebrate urban creative business by recruiting 24 emerging entrepreneurs across 8 European markets. The Ambassadors will share their knowledge, skills and tips through PR & social and their stories will be showcased on eastpak.com/ambassadors from the 1 September. The project will culminate in a Europe-wide competition later in the year to find an outstanding new urban entrepreneur - as voted by a panel of judges including the Core Series Ambassadors.

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Eastpak in 'fashion & accessories'