eBay Inc. and Sneaker Con Digital have entered into a definitive agreement under which eBay has acquired Sneaker Con’s authentication business, a leading sneaker authenticator with operations in the U.S., U.K, Canada, Australia and Germany.

The company said in a statement that the acquisition is an extension of the ongoing collaboration between eBay and Sneaker Con, which has been critical to powering eBay’s Authenticity Guarantee. The service, which eBay launched in October 2020, offers full vetting and verification of select sneakers bought on the marketplace by a team of Sneaker Con’s industry experts. Authenticity Guarantee has significantly changed the way people buy and sell sneakers on eBay, as evidenced by a quarter over quarter category growth. In just over a year, more than 1.55 million sneakers have been authenticated globally on eBay.