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Eco-ethical haircare brand weDo partners with Fearne Cotton

Date Posted: Tuesday 23rd February 2021

Eco-ethical haircare brand weDo partners with Fearne Cotton

weDo, the new eco-ethical, vegan and cruelty-free brand from the Wella Company is sponsoring Fearne Cotton’s Happy Place Podcast. As a leading broadcaster, author, podcaster, mum, and advocate of healthy and sustainable living, Fearne’s personal lifestyle vision compliments weDo’s brand ethos - helping people transition to a happier and more sustainable lifestyle, for a more beautiful self and a more beautiful planet.

The weDo line-up offers 17 products, including 4 multi-purpose hybrid products for hair and body. The No Plastic Shampoo is the brand’s sustainable champion and a firm favourite of Fearne’s, “My haircare routine is quite low key. My family and I love using the No Plastic Shampoo Bar.”

The No Plastic Shampoo Bar is made from 95% natural origin ingredients and lasts for up to 80 washes. Containing no plastic and using less water, with a minimalist formula containing no sulphates, silicones or artificial dyes, its’ outer packaging is made from 100% recycled materials and is 100% recyclable.

Commenting on the partnership, Fearne said: "I’m so excited to be working with weDo - it’s really important to me in my regular everyday life that I use products that are vegan, ethical and sustainable and weDo ticks all those boxes. I’m also a firm believer that small changes can make a big difference and weDo/ is encouraging us all to make more environmentally conscious decisions when making beauty purchases; by looking at the product ingredients, packaging and certifications."

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