New eco-ethical, professional brand weDo will be launching in January 2021. The new range of vegan, cruelty-free and 100% recyclable products have been created with a minimalist formula. Co-developed with the scientists of the Wella Company haircare labs, and in collaboration with hairdressers, each product has been designed with professional performance in mind.

The weDo lineup offers 17 products, including 4 multi-purpose hybrid products for hair and body.

weDo will be launching in selected salons in January 2021 and available online and at other retailers from February 2021.