New eco-luxe natural lipstick brand Gobsmacked has announced that it will be launching on 14 August 2017. Made with natural, vegan and cruelty-free ingredients, in the UK, the lipsticks use a unique blend of fruit and flower waxes. The sunflower wax has excellent moisturising properties and helps nourish the lips, oat oil is the main ingredient which is rich in vitamin E and linoleic acid which is a rich in omega 6 and helps to hydrate and plump the skin, and the lipsticks are topped with a note of red mandarin. Providing extra moisturisation is fair trade shea butter, sourced from Burkina Faso in Africa which helps support and sustain the lives of women and children who live off the profits of shea butter production, with fair wages and good working conditions.

Gobsmacked is launching with its first collection Modern Flapper Girl consisting of four satin shades in a palette of nude pinks and mauve tones, and is presented in lipstick tubes that are made from eco-friendly biodegradable bamboo. Pre-orders will be available from 29 July online and the lipsticks are priced at £17 and the full set of 4 shades is £65.

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Gobsmacked in 'beauty, fragrance, grooming & health'