Chalk PR has been appointed to look after the UK PR for new client S’Young International in China, a company for international brands selling in China. The company is launching an interactive advanced retail ecosystem, expanding its omnichannel offering to include a new $ 10 million retail space, its first offline store, SHUIYANGTANG which will open on 1 October. To celebrate the opening of this retail store (and future stores), S’Young will bring a new vision of beauty to China’s elite shoppers through a curated exhibition Genesis of Beauty, 100 Years of Beauty Collection which will be open to the public from 1 September – 30 November 2022 in Changsha.