Manchester-based, CurrentBody – the world’s largest provider of clinically proven beauty devices for home use, has sold a £50m majority stake in the business to eComplete.

Launched in the UK in 2009 by co-founders, Laurence Newman and Andrew Showman, CurrentBody has grown rapidly and now has 17 international websites with over 14million users.

Development and growth of the group has accelerated in the last 18 months as consumers have been unable to frequent beauty salons, spas, and clinics as normal, due to global lockdowns. Sales in new categories such as home-use LED technology, of which CurrentBody owns the biggest range, have grown by 150% in the last 12 months.  

eComplete is a talent led and data-driven e-commerce investor and growth agency founded in November 2020 by Paul Gedman and Andy Duckworth.  eComplete’s focus is to invest in direct-to-consumer ecommerce businesses – helping them to be more efficient and scale quickly.