Global fashion brand EGO signs its first-ever sponsorship deal with brand new Channel 4 dating series ‘The Love Trap’ launching on 20th October. Created by the makers of the popular show, ‘Too Hot To Handle’, ‘The Love Trap’ combines reality TV and game show elements which will see 12 single women try to win the heart of one single man. EGO will sponsor the 8- part series which will allow viewers to see the brand’s latest product offering at prime time.

The partnership comes after EGO’s most successful financial year to date and its seamless transition from footwear to clothing in July, with best friend of Kylie Jenner, Anastasia Karanikolaou.

Focused on online-only fast fashion, EGO launches new collection drops weekly and lists at least 500 new items each week offering style-led designs at an affordable price. All products featured will be available at the EGO website and ASOS.

The partnership was brokered by media Agency Group and 4Sales’ team in Manchester.