eLab, the digital studio created to drive eCommerce growth at international health and beauty retailer A.S. Watson Group businesses, has announced plans to recruit a roster of creative partners to help accelerate growth.eLab was created in early 2015 as a separate functional team to work with the group’s businesses globally to build stronger engagement and relationship with customers digitally, as well as capture business opportunities in the rapidly growing online shopping space. The 30-people eLab London Team is based in Shoreditch and is comprised of multi-lingual digital marketing and design specialists. It works virtually with eLab Milan and eLab Hong Kong to develop and execute eCommerce strategies across the Group. Agencies and studios interested in building a relationship with eLab are invited to send their credentials with a view to selected agencies being asked to pitch their expertise to the team in London this spring. eLab London services brands such as Superdrug and The Perfume Shop in the UK, Kruidvat in the Netherlands, Marionnaud Paris and ICI Paris XL across Europe.

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eLab in 'beauty, fragrance, grooming & health'