Date Posted: Monday 14th May 2018
Contemporary art and culture magazine Elephant Magazine has announced that it will open a new art project space in White City, London, in autumn 2018. Elephant West will serve as a hub for the West London arts community. Elephant West will commission an ambitious programme of installations by emerging artists, supporting the careers of exciting young creatives by giving them the opportunity to show ground-breaking new work.
Elephant Magazine is built on the idea of collaboration, and the work produced at Elephant West will reflect and develop this ethos, bringing together exciting makers of all stripes to create new multimedia works that break down the traditional barriers between different art forms.
Designed by architects Liddicoat and Goldhill, Elephant West will offer a programme of live dance and music performances, film screenings, and talks and workshops curated by the magazine. In a nod to its famous neighbours Television Centre, the BBC’s former headquarters, and White City Place, the former BBC Media Village, the project space will also serve as a broadcasting hub for Elephant, which will live-stream events and publish other exclusive video content generated at Elephant West via its elephant.art website.
There will also be a café, shop and outdoor garden area, providing an ideal meeting place for the city’s arts community.
Over the summer, the Elephant Curatorial team will be running a series pop-up events and activities in and around White City as they begin to develop their presence in the area and connect with the local community.